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InstagramComedyTalking head

“What is the male version of flowers? Yeah, nudes.”

@codiesanchez · 3.3M followers

×23its author's usual

This creator normally gets 314K views. This one got 7.3M. That gap — not the raw number — is what makes the format worth copying.

A divorce lawyer explains that men want a good girl who is bad for them, and women want a bad boy who is good for them. He then discusses how small gestures, like leaving a note, are important in relationships and how the lack of such gestures leads to divorce.

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7.3M
Views
5.3%
Engagement
85/100
Virality

Likes 385KComments 3.2KShares

Why it worked

The video works because it presents a controversial and thought-provoking take on relationships from an expert's perspective. The hook is attention-grabbing, and the discussion on the importance of small gestures resonates with many, making it highly shareable. The use of text overlays helps emphasize key points and makes the content accessible even without sound.

Engaging and controversial hookExpert perspective adds credibilityRelatable relationship adviceClear and concise message deliveryEffective use of text overlays for emphasis
relationshipsadvicepersonal development

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