×1Art Instagram video that did 1× its author's usual
Favourite part of the painting process!! 💌 This piece has reached its new home in North Carolina, and it makes me so happy. It’s always a bittersweet moment, some paintings are so hard to part with, but knowing they’ve found a home where they’ll be cherished makes it all worth it. Packaging video soon ✨ . . . . . . #acrylicpainting #varnish #ａｅｓｔｈｅｔｉｃ #paintingprocess the_tinted_palette
@the_tinted_palette · 355K followers
This creator normally gets 50K views. This one got 37K. That gap — not the raw number — is what makes the format worth copying.
The video shows a close-up of a hand applying a clear, glossy varnish to a vibrant landscape painting. The varnish enhances the colors and adds a reflective sheen, transforming the artwork from a matte to a glossy finish.
Open original ↗Likes 1.2KComments 18Shares —
Why it worked
The video is highly satisfying due to the visual transformation of the painting from matte to glossy, making the colors pop. The ASMR-like sound of the brush and the visual of the liquid spreading create a calming and engaging experience. This appeals to art lovers and those who enjoy satisfying process videos.
How to reproduce this format
More art hooks that worked
“Omg I love the way u render eyes! How I render eyes:”×3180 its author's norm
“Creating a giant painting of Times Square, New York 🌃 🔊Sound on to hear all the studio sounds 🎨”×2325 its author's norm
“It’s better without the music..”×1651 its author's norm
Instagram breakdown×1410 its author's norm