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InstagramFoodTutorial

“Mom used to say not to eat such things daily, but I think if we make something at home, it's not unhealthy.”

@shivani724__ · 70K followers

×12its author's usual

This creator normally gets 257K views. This one got 2.9M. That gap — not the raw number — is what makes the format worth copying.

A woman prepares aloo bread balls by grating boiled potatoes, adding bread crumbs, chopped vegetables, and spices, forming them into balls, and deep-frying them. She then enjoys the crispy snack with tea.

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2.9M
Views
1.3%
Engagement
75/100
Virality

Likes 38KComments 64Shares

Why it worked

The video works because it presents a simple, relatable, and delicious snack recipe that can be made at home. The step-by-step visual instructions make it easy to follow, and the use of common ingredients appeals to a broad audience. The creator's personal touch and enjoyment of the food add to its authenticity and appeal.

Clear, step-by-step instructionsRelatable and common ingredientsAppealing visual presentation of the foodEngaging voiceover with personal anecdotesShows the final product being enjoyed
recipescooking tutorialshome cooking

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