×11other Instagram video that did 11× its author's usual
Federal court strikes down New Jersey ban on ‘assault rifles’ and large-capacity magazines!🥳 This is a HUGE win for the 2nd amendment. Now let’s hope this happens country wide🤞 #2A #Guns #Firearms #FRT #NewJersey
@leadvillien · 6.3K followers
This creator normally gets 23K views. This one got 251K. That gap — not the raw number — is what makes the format worth copying.
A man in camouflage loads an absurdly large amount of ammunition into a rifle magazine using a loading tool, then stands holding the rifle, implying a reaction to a new ruling in New Jersey.
Open original ↗Likes 9.9KComments 169Shares —
Why it worked
The video uses a popular meme format with exaggerated action to comment on a topical event, making it relatable and humorous to those interested in the subject. The on-screen text immediately sets the context, and the over-the-top ammunition loading creates a comedic visual.
How to reproduce this format
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