×23Business Instagram video that did 23× its author's usual
NYC otw! #ad #navanedgepartner @navanedge
@randywrld · 5.3K followers
This creator normally gets 12K views. This one got 276K. That gap — not the raw number — is what makes the format worth copying.
A man in a corporate office setting shares his experience with booking work trips, highlighting the previous difficulties and how a new app, Navan Edge, simplifies the process by automatically tracking loyalty points and suggesting flights. He demonstrates using the app to book a flight to New York.
Open original ↗Likes 1.2KComments 20Shares —
Why it worked
The video works because it addresses a common pain point for corporate employees: the hassle of booking business travel. The creator presents a relatable problem and then offers a clear, efficient solution using a specific tool. The screen recording provides a direct demonstration, building trust and showing the ease of use. The mention of travel points appeals to a broad audience interested in maximizing rewards.
How to reproduce this format
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