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“how it genuinely feels being outside in the northeast rn”

@livezbz · 15K followers

×43its author's usual

This creator normally gets 19K views. This one got 423K. That gap — not the raw number — is what makes the format worth copying.

Two men walk out of a garage into a hazy, orange-tinted sky, looking around in confusion and concern. The video then cuts to clips from a video game, depicting a dark, smoky, and chaotic environment with zombies, implying that the air quality in the Northeast makes it feel like a zombie apocalypse.

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423K
Views
7.2%
Engagement
85/100
Virality

Likes 30KComments 291Shares

Why it worked

The video works because it uses humor and relatability to comment on a current event (poor air quality in the Northeast). The unexpected cut to zombie game footage amplifies the comedic effect and creates a strong visual metaphor that resonates with viewers experiencing similar conditions. The use of a popular game (Call of Duty Zombies) taps into nostalgia and a broad audience.

Strong relatable hookEffective use of humor through juxtapositionLeverages a current event for relevanceEngaging visual metaphor
relatable humorcurrent eventsgaming references

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