×0“I am a pre-candidate for federal deputy for the state of Minas Gerais, and you already know that. What you don't know is that we are in collective financing.”
@anaelisast · 1.8M followers
This creator normally gets 326K views. This one got 45K. That gap — not the raw number — is what makes the format worth copying.
A female political candidate discusses her campaign's collective funding and how she is competing against male candidates with more traditional financial backing. She highlights the lack of women and black people in the top 10 collective funding campaigns in Brazil, emphasizing the power structure and the importance of collective support.
Open original ↗Likes 3Comments 143Shares —
Why it worked
The video works because it directly addresses a pressing social and political issue: representation and equitable funding in politics. By highlighting her unique position as a black woman competing against established male figures, she taps into themes of social justice, empowerment, and underdog narratives. The use of on-screen text for key statistics and questions makes the information digestible and impactful, encouraging viewers to reflect and potentially act. The direct appeal for support, framed as a collective effort against systemic barriers, fosters a strong sense of community and shared purpose.
How to reproduce this format
More business hooks that worked
“Real Life lightning mcqueen”×36176 its author's norm
“Seçim tamam, hedef belli.. Şimdi beton dökme zamanı😎”×8961 its author's norm
TikTok breakdown×8108 its author's norm
“50 ct. light pink + lilies 🌺”×6166 its author's norm