×92InstagramArt
“🥤+✂️=🤯🤷♀️”
@yana.chirkina · 978K followers
×92its author's usual
This creator normally gets 191K views. This one got 16M. That gap — not the raw number — is what makes the format worth copying.
Two girls attempt to drink boba tea with increasingly shorter straws, cut by scissors, reacting with frustration and amusement as the challenge progresses.
Open original ↗16M
Views
0.2%
Engagement
85/100
Virality
Likes 29KComments 255Shares —
Why it worked
The video works due to its relatable and humorous challenge format, combined with the visible frustration and reactions of the participants. The escalating difficulty of drinking with shorter straws creates suspense and engages viewers, making them curious about the outcome. The ASMR-like sounds of cutting the straws and slurping also add to the sensory engagement.
clear and simple conceptrelatable expressions of frustration and humorengaging progression of difficultysatisfying ASMR sounds
challengesentertainmentreactions
How to reproduce this format
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