×2“Pick Your Burger”
@_doublebite_ · 317K followers
×2its author's usual
This creator normally gets 8.0M views. This one got 12M. That gap — not the raw number — is what makes the format worth copying.
A man grinds different ingredients (beef, chicken, boiled eggs) into patties, cooks them, and assembles them into burgers to taste test and rate each one.
Open original ↗12M
Views
2.3%
Engagement
85/100
Virality
Likes 264KComments 305Shares —
Why it worked
The video works because it's visually satisfying with the grinding process, features a unique and slightly absurd premise (grinding boiled eggs for a burger), and includes a clear taste test and rating, engaging viewers with curiosity and a sense of comparison.
Visually satisfying grinding processClear comparison and rating systemHumorous and unexpected ingredient choicesFast-paced editing keeps viewers engaged
Food ExperimentTaste TestCooking ChallengeSatisfying Process
How to reproduce this format
More food hooks that worked
“Who did the plate dressing the best?”×18700 its author's norm
“If it was real chocolate shouldn’t it melt???”×6545 its author's norm
TikTok breakdown×5498 its author's norm
“POV YOU TRY PRANK YOUR BOSS WITH A FAKE COFFEE CAKE”×4046 its author's normExplore more