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E-commerce Instagram video that did 1× its author's usual

@roseland_flower · 69K followers

×1its author's usual

This creator normally gets 53K views. This one got 57K. That gap — not the raw number — is what makes the format worth copying.

The video showcases a large, beautifully arranged bouquet of vibrant orange roses, wrapped in white paper and tied with a ribbon that says 'FOREVER LOVE'. The camera slowly zooms in on a small card attached to the bouquet, displaying the brand 'ROSELAND' and a QR code, then slowly zooms out.

Open original ↗
57K
Views
9.9%
Engagement
60/100
Virality

Likes 5.6KComments 72Shares

Why it worked

The video works by appealing to aesthetics and emotions associated with gifting flowers. The slow zoom and gentle music create a sense of luxury and appreciation, making the product desirable. It effectively highlights the brand and its contact information.

High-quality visual presentation of the productClear branding and contact informationEvokes a sense of luxury and elegancePleasant background music
product showcaseluxury goodsgifting ideas

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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