“What time is it?”
@sable_boulangerie · 332K followers
×11its author's usual
This creator normally gets 80K views. This one got 1.0M. That gap — not the raw number — is what makes the format worth copying.
A baker opens his shop early, greeting the first customers in line, asking them about their wait and explaining the shop's rules and daily specials.
Open original ↗1.0M
Views
2.9%
Engagement
75/100
Virality
Likes 29KComments 203Shares —
Why it worked
The video works because it creates a sense of exclusivity and community for dedicated customers who arrive early. The baker's friendly and personal interaction makes customers feel valued, while the clear explanation of rules and specials manages expectations. The 'last week' announcement for a specific item creates urgency and encourages immediate purchases.
Direct engagement with customersClear communication of rules and specialsCreates a sense of community and appreciationBuilds anticipation for limited-time offerings
customer servicecommunity engagementproduct updates
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