×4InstagramFood
“Raw vs Oil”
@_doublebite_ · 317K followers
×4its author's usual
This creator normally gets 8.0M views. This one got 30M. That gap — not the raw number — is what makes the format worth copying.
A man compares eating raw salmon, eggs, and butter versus their oil-fried counterparts, reacting to each taste. He declares a winner for each food item based on his preference.
Open original ↗30M
Views
2.4%
Engagement
90/100
Virality
Likes 700KComments 2.7KShares —
Why it worked
The video works due to its engaging comparison format, the use of popular food items, and the creator's exaggerated reactions which add humor and entertainment. The ASMR-like sounds of eating also contribute to viewer engagement.
Clear comparison formatEngaging and humorous reactionsVisually appealing food preparation shotsGood use of sound effects and music to enhance humor
food challengetaste testcooking experimententertainment
How to reproduce this format
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