Skip to main content
×5
InstagramFoodVoiceover + b-roll

“Если обед, то только такой! 😍🤤”

@vkadre_kz · 7.3M followers

×5its author's usual

This creator normally gets 2.5M views. This one got 12M. That gap — not the raw number — is what makes the format worth copying.

A man leaves his instant noodles and drives an ATV into the mountains to cook a gourmet steak and potatoes by a river, followed by pineapple tea.

Open original ↗
12M
Views
5.0%
Engagement
90/100
Virality

Likes 622KComments 3.5KShares —

Why it worked

The video works because it presents a relatable 'before' (instant noodles) and an aspirational 'after' (gourmet meal in nature). The contrast is highly engaging, and the ASMR-like sounds of cooking and nature are soothing. The adventure aspect of the ATV ride adds excitement, and the unique pineapple tea preparation creates a memorable moment, encouraging shares and comments.

Strong visual storytelling with a clear 'before and after' narrative.High production quality with beautiful shots of nature and food.Engaging ASMR-like sounds during cooking and eating.Incorporates an adventure element (ATV) that adds excitement.Unique and creative food preparation (pineapple tea) that is memorable.
adventurecookinglifestyleproduct_showcase

How to reproduce this format

🔒 Unlock the playbook
Step-by-step reproduction · target audience · adaptation.
Get started
Explore more