×5“Если обед, то только такой! 😍🤤”
@vkadre_kz · 7.3M followers
×5its author's usual
This creator normally gets 2.5M views. This one got 12M. That gap — not the raw number — is what makes the format worth copying.
A man leaves his instant noodles and drives an ATV into the mountains to cook a gourmet steak and potatoes by a river, followed by pineapple tea.
Open original ↗12M
Views
5.0%
Engagement
90/100
Virality
Likes 622KComments 3.5KShares —
Why it worked
The video works because it presents a relatable 'before' (instant noodles) and an aspirational 'after' (gourmet meal in nature). The contrast is highly engaging, and the ASMR-like sounds of cooking and nature are soothing. The adventure aspect of the ATV ride adds excitement, and the unique pineapple tea preparation creates a memorable moment, encouraging shares and comments.
Strong visual storytelling with a clear 'before and after' narrative.High production quality with beautiful shots of nature and food.Engaging ASMR-like sounds during cooking and eating.Incorporates an adventure element (ATV) that adds excitement.Unique and creative food preparation (pineapple tea) that is memorable.
adventurecookinglifestyleproduct_showcase
How to reproduce this format
More food hooks that worked
“Who did the plate dressing the best?”×18700 its author's norm
“На столе чьи сигареты лежат?”×18509 its author's norm
TikTok breakdown×8107 its author's norm
“If it was real chocolate shouldn’t it melt???”×6691 its author's normExplore more