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InstagramFoodVoiceover + b-roll

“Если обед, то только такой! 😍🤤”

@vkadre_kz · 7.3M followers

We have not measured this creator's own baseline yet, so we cannot say whether 12M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A man leaves his instant noodles and drives an ATV into the mountains to cook a gourmet steak and potatoes by a river, followed by pineapple tea.

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12M
Views
5.0%
Engagement
90/100
Virality

Likes 622KComments 3.5KShares

Why it worked

The video works because it presents a relatable 'before' (instant noodles) and an aspirational 'after' (gourmet meal in nature). The contrast is highly engaging, and the ASMR-like sounds of cooking and nature are soothing. The adventure aspect of the ATV ride adds excitement, and the unique pineapple tea preparation creates a memorable moment, encouraging shares and comments.

Strong visual storytelling with a clear 'before and after' narrative.High production quality with beautiful shots of nature and food.Engaging ASMR-like sounds during cooking and eating.Incorporates an adventure element (ATV) that adds excitement.Unique and creative food preparation (pineapple tea) that is memorable.
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