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InstagramBusinessVoiceover + b-roll

“That’s how we cooking 👨‍🍳”

@qval_director · 202K followers

×4its author's usual

This creator normally gets 42K views. This one got 399K. That gap — not the raw number — is what makes the format worth copying.

This video showcases the production process of a music video, intercutting scenes of musicians in a studio with various high-energy, cinematic shots from the finished music video, including luxury cars, cityscapes, and people partying.

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399K
Views
2.9%
Engagement
75/100
Virality

Likes 11KComments 194Shares

Why it worked

The split-screen format effectively contrasts the creative process with the polished final product, appealing to viewers interested in music production, filmmaking, and aspirational lifestyle content. The fast cuts and energetic music maintain engagement.

Dynamic split-screen editing keeps the viewer engaged.High production quality for both studio and music video scenes.Effectively contrasts the creative process with the final output.Energetic music enhances the overall appeal.
behind the scenescreative processlifestylemusic production

How to reproduce this format

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