×5“Anote aí então o que eu fiz só nos últimos meses.”
@pedrorousseff · 1.2M followers
×5its author's usual
This creator normally gets 333K views. This one got 1.8M. That gap — not the raw number — is what makes the format worth copying.
A man fact-checks a politician's claims about his achievements by searching for public records on Google. He debunks the politician's claims about securing funds and authoring bills, revealing discrepancies and misrepresentations.
Open original ↗1.8M
Views
11.6%
Engagement
85/100
Virality
Likes 197KComments 11KShares —
Why it worked
The video leverages skepticism and curiosity by fact-checking a public figure, which resonates with viewers interested in accountability and truth. The split-screen format and quick cuts keep the audience engaged, while the reveal of discrepancies creates a satisfying 'gotcha' moment.
Engaging split-screen formatClear presentation of evidence (screen recordings)Directly challenges claims, creating conflict/interestHumorous and relatable reaction shots
fact-checkingpolitical commentaryaccountability
How to reproduce this format
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