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InstagramBusinessTalking head

Business Instagram video that did 3× its author's usual

Asking lawyers what year they passed the Bar Exam…

@wisnerbaum · 476K followers

×3its author's usual

This creator normally gets 23K views. This one got 58K. That gap — not the raw number — is what makes the format worth copying.

A person goes around an office asking three different lawyers what year they passed the Bar Exam. The responses highlight the age difference between the lawyers, with the last lawyer humorously stating he passed before the interviewer was born.

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58K
Views
1.8%
Engagement
75/100
Virality

Likes 984Comments 27Shares

Why it worked

The video works by creating a humorous contrast between the younger and older lawyers' bar exam years, leading to a relatable and amusing interaction. The simple, direct question makes it easy to follow, and the lighthearted tone encourages engagement through comments and shares.

Relatable workplace scenarioHumorous interactionsSimple and easy to understand premiseGood use of on-screen text for clarity
workplace humoremployee spotlightgenerational differences

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