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InstagramFood

“Comment to get free food for a year!!”

@labellalunaflorida · 16K followers

×3its author's usual

This creator normally gets 126K views. This one got 403K. That gap — not the raw number — is what makes the format worth copying.

A restaurant owner dances in his kitchen and then in the dining area, explaining that his marketing lady makes him do these videos. He announces a giveaway for free food for a year and encourages viewers to comment.

Open original ↗
403K
Views
10.1%
Engagement
75/100
Virality

Likes 39KComments 1.6KShares —

Why it worked

The video works because it uses humor and a relatable 'reluctant participant' angle to engage viewers. The call to action for a giveaway incentivizes comments, boosting engagement and visibility. The dancing and changing locations keep the video dynamic and entertaining.

humorous and relatable hookstrong call to action with a valuable incentiveengaging personality of the ownerdynamic scene changes
entertainmentcommunity engagementbehind-the-scenes

How to reproduce this format

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