×12“this and no internet.”
@nikolaisavic · 2.0M followers
×12its author's usual
This creator normally gets 5.9M views. This one got 72M. That gap — not the raw number — is what makes the format worth copying.
A man applies a skincare product to a glass table, then the video transitions to a boat speeding across the water at sunset, creating a visual metaphor for 'less shine, more sunsets'.
Open original ↗72M
Views
9.9%
Engagement
90/100
Virality
Likes 7.1MComments 10KShares —
Why it worked
The video uses a clever visual metaphor to connect a beauty product's benefit (less shine) with a desirable lifestyle outcome (more sunsets/enjoyment). The unexpected transition from a mundane act to a beautiful, aspirational scene is highly engaging and shareable. The trending audio adds to its appeal.
Creative visual metaphor for product benefitHigh production quality and cinematic shotsEffective use of trending audioStrong aspirational imagery
product showcaseaspirational lifestylecreative transitions
How to reproduce this format
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