×4InstagramFood
“Butter vs Oil (Part 2)”
@_doublebite_ · 317K followers
×4its author's usual
This creator normally gets 8.0M views. This one got 28M. That gap — not the raw number — is what makes the format worth copying.
A man conducts a cooking experiment comparing butter and oil for cooking different foods: chicken, noodles, and sausages. He cooks each item in both butter and oil, then tastes them to determine which cooking medium yields a better result.
Open original ↗28M
Views
2.6%
Engagement
90/100
Virality
Likes 727KComments 1.5KShares —
Why it worked
The video works because it presents a clear, engaging comparison using common food items, appealing to curiosity about which cooking method is superior. The quick cuts, sound effects, and the creator's reactions make it entertaining and easy to follow, encouraging viewers to watch until the end for the results.
Clear visual comparison of two methodsEngaging sound design and on-screen textCreator's expressive reactions add entertainment valueRelatable food items for a broad audienceFast-paced editing keeps viewers engaged
food comparisonscooking experimentstaste tests
How to reproduce this format
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