“This crispy Maggi cutlet will make you unable to stop yourself from eating it. And to make it, you only need one packet of Maggi and two boiled potatoes.”
@radhananodiaries · 56K followers
We have not measured this creator's own baseline yet, so we cannot say whether 6.8M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A woman demonstrates how to make crispy Maggi cutlets with a cheesy filling, showing each step from mashing potatoes and mixing ingredients to frying the cutlets until golden brown.
Open original ↗6.8M
Views
2.3%
Engagement
85/100
Virality
Likes 155KComments 279Shares —
Why it worked
The video works because it presents a familiar and beloved ingredient (Maggi noodles) in an unexpected and appealing new form (cutlets), creating curiosity and a desire to try the recipe. The clear, step-by-step instructions make it easy for viewers to follow along, and the visual appeal of the crispy, cheesy cutlets is highly engaging. The quick pace and on-screen text also make it easily digestible for short-form video platforms.
clear, step-by-step instructionsvisually appealing final productuses common, accessible ingredientsfast-paced and engaging editingsatisfying cheese pull moment
recipecooking tutorialsnack ideascomfort food
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