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InstagramFoodTutorial

“This crispy Maggi cutlet will make you unable to stop yourself from eating it. And to make it, you only need one packet of Maggi and two boiled potatoes.”

@radhananodiaries · 56K followers

×3its author's usual

This creator normally gets 1.3M views. This one got 3.5M. That gap — not the raw number — is what makes the format worth copying.

A woman demonstrates how to make crispy Maggi cutlets with a cheesy filling, showing each step from mashing potatoes and mixing ingredients to frying the cutlets until golden brown.

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3.5M
Views
5.4%
Engagement
85/100
Virality

Likes 191KComments 355Shares —

Why it worked

The video works because it presents a familiar and beloved ingredient (Maggi noodles) in an unexpected and appealing new form (cutlets), creating curiosity and a desire to try the recipe. The clear, step-by-step instructions make it easy for viewers to follow along, and the visual appeal of the crispy, cheesy cutlets is highly engaging. The quick pace and on-screen text also make it easily digestible for short-form video platforms.

clear, step-by-step instructionsvisually appealing final productuses common, accessible ingredientsfast-paced and engaging editingsatisfying cheese pull moment
recipecooking tutorialsnack ideascomfort food

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