×5“Baked Eggplant Slice the eggplant like a fan, sprinkle with salt and leave for 20 minutes. Cut tomato and mozzarella into slices. Rinse the eggplant with cold water and pat dry. Brush each slice with pesto, add tomato and mozzarella between layers. Bake at 180°C for 20 minutes (top & bottom heat + convection).”
@alenakhmil · 444K followers
×5its author's usual
This creator normally gets 1.3M views. This one got 5.8M. That gap — not the raw number — is what makes the format worth copying.
The video demonstrates how to prepare a baked eggplant dish. An eggplant is sliced into an accordion shape, seasoned, filled with pesto, tomato, and mozzarella, and then baked until golden.
Open original ↗5.8M
Views
1.8%
Engagement
85/100
Virality
Likes 107KComments 224Shares —
Why it worked
The video is visually appealing with satisfying cutting and assembly shots. The 'accordion' presentation of the eggplant is unique and aesthetically pleasing, making the recipe seem more special and shareable. The quick cuts and upbeat music maintain viewer engagement, and the clear steps make the recipe accessible.
Unique and visually appealing presentation of the dish.Clear and concise steps for a recipe.Fast-paced editing keeps viewers engaged.Good lighting and clean setup.
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How to reproduce this format
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