×251Beauty Instagram video that did 251× its author's usual
He has the better one obvi x - - - - - #facemasks #boyfriend #couples #girlfriend
@jess.hallll · 28K followers
This creator normally gets 15K views. This one got 5.3M. That gap — not the raw number — is what makes the format worth copying.
A couple is in bed, both wearing face masks. The boyfriend asks if his mask is supposed to burn, and the girlfriend jokingly tells him it means it's working. He then asks why hers is shinier, and she tells him he has the more expensive, better one, which he accepts.
Open original ↗Likes 212KComments 483Shares —
Why it worked
The video works because it's relatable and humorous, showcasing a common scenario where one partner is more knowledgeable (or pretends to be) about beauty products. The use of a trending sound adds to its appeal, and the playful dynamic between the couple is engaging. It taps into the 'couples doing things together' trend, which often performs well due to its inherent relatability and entertainment value.
How to reproduce this format
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