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InstagramFood

Food Instagram video that did 234× its author's usual

restaurant etiquette

@seyhmuscan.fc · 1.4M followers

×234its author's usual

This creator normally gets 161K views. This one got 38M. That gap — not the raw number — is what makes the format worth copying.

A man demonstrates good and bad restaurant etiquette while eating, with red crosses marking incorrect actions and green checkmarks marking correct ones.

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38M
Views
1.9%
Engagement
85/100
Virality

Likes 715KComments 9.2KShares —

Why it worked

The video uses clear visual cues (red 'X' and green checkmark) to quickly convey the message, making it easy to understand and share. The relatable topic of restaurant etiquette, combined with a humorous approach, makes it engaging and memorable. The use of a trending audio also boosts discoverability.

Clear visual indicators for good/bad behaviorRelatable topic of social etiquetteHumorous and engaging presentationUses trending audio for discoverability
etiquettehumorsocial norms

How to reproduce this format

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