×2Food Instagram video that did 2× its author's usual
Valid answer🧐 The Afrikana fried chicken club never misses Wings or tenders it don’t matter what your favourite is we got you🔥🤝 @afrikanakitchen
@afrikanakitchen · 122K followers
This creator normally gets 18K views. This one got 36K. That gap — not the raw number — is what makes the format worth copying.
The video shows close-ups of a hand dipping vegan fried chicken pieces into various sauces. The on-screen text asks, "What happens when you stop eating meat?" The video then cuts to a clip of Kanye West saying, "I guess we'll never know," implying that the vegan food is so good, one wouldn't want to stop eating it.
Open original ↗Likes 488Comments 7Shares —
Why it worked
The video uses a popular meme audio and a relatable question to engage viewers. The visual appeal of the food, combined with the humorous and unexpected answer from Kanye West, creates an entertaining and shareable piece of content. It leverages curiosity and a trending sound to capture attention.
How to reproduce this format
More food hooks that worked
“Who did the plate dressing the best?”×18700 its author's norm
TikTok breakdown×8107 its author's norm
“If it was real chocolate shouldn’t it melt???”×6545 its author's norm
TikTok breakdown×5498 its author's norm