×7InstagramFood
“Butter vs Oil”
@_doublebite_ · 317K followers
×7its author's usual
This creator normally gets 8.0M views. This one got 52M. That gap — not the raw number — is what makes the format worth copying.
A man conducts a cooking experiment comparing butter and oil by cooking bread, beef, and squid in each, then tasting and declaring butter the winner for each item.
Open original ↗52M
Views
3.0%
Engagement
90/100
Virality
Likes 1.5MComments 3.8KShares —
Why it worked
The video creates a clear comparison and a sense of curiosity about which ingredient will perform better. The visual contrast in cooking and the creator's reactions make it engaging. The simple, direct comparison is easy to understand and follow.
Clear visual comparisonEngaging reactions from the creatorSatisfying cooking sounds and visualsRepetitive structure reinforces the 'winner'
cookingfood reviewexperiment
How to reproduce this format
More food hooks that worked
“Who did the plate dressing the best?”×18700 its author's norm
“If it was real chocolate shouldn’t it melt???”×6545 its author's norm
TikTok breakdown×5498 its author's norm
“POV YOU TRY PRANK YOUR BOSS WITH A FAKE COFFEE CAKE”×4046 its author's normExplore more