Skip to main content
×0
InstagramArt

“Smashes AI*”

@zachking · 32M followers

×0its author's usual

This creator normally gets 5.4M views. This one got 1.7M. That gap — not the raw number — is what makes the format worth copying.

The video features Zach King, a VFX artist, dramatically smashing a laptop to declare his intention to 'steal AI's job' by creating billions of videos. He then showcases quick cuts of various visual effects and scenarios, ending with a green screen man stating that his 'boss wants to destroy AI' and asking viewers to follow Zach King.

Open original ↗
1.7M
Views
10.4%
Engagement
90/100
Virality

Likes 180KComments 1.8KShares

Why it worked

The video works due to its high production value, Zach King's established reputation for visual effects, and the controversial topic of AI replacing human jobs. The dramatic opening, quick cuts, and a clear call to action (follow him) engage viewers and encourage sharing.

Dramatic and attention-grabbing openingHigh-quality visual effects and editingClear and bold statement/missionEngaging persona and deliveryRelevant and trending topic (AI vs. human jobs)
visual effectsAI commentarypersonal brand

How to reproduce this format

🔒 Unlock the playbook
Step-by-step reproduction · target audience · adaptation.
Get started
Explore more