×10other Instagram video that did 10× its author's usual
Down the rabbit hole they go 🌹🐇✨ Descendants: #WickedWonderland premieres July 16 on Disney Channel, next day on Disney+.
@disneydescendants · 3.0M followers
This creator normally gets 621K views. This one got 6.0M. That gap — not the raw number — is what makes the format worth copying.
The video is a trailer for 'Descendants: Wicked Wonderland', featuring characters with vibrant hair colors and fantastical costumes. It showcases a journey through a whimsical Wonderland, with elements of magic, conflict, and friendship, all set to an upbeat soundtrack.
Open original ↗Likes 121KComments 1.1KShares —
Why it worked
The video works by creating a sense of wonder and excitement through its vibrant visuals, fast-paced editing, and intriguing storyline. The familiar 'Alice in Wonderland' theme, combined with modern character designs and a catchy song, appeals to a broad audience, especially fans of fantasy and Disney. The 'rabbit hole' hook immediately draws viewers into the fantastical world.
How to reproduce this format
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