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InstagramBusiness

Business Instagram video that did 1× its author's usual

Day in the life of Dad & Founder building @kinso.app

@jacquesgreeff_ · 116K followers

×1its author's usual

This creator normally gets 31K views. This one got 28K. That gap — not the raw number — is what makes the format worth copying.

The video shows a split-screen daily routine of a dad and founder, highlighting his morning fitness, daytime work at the office, and evening family time.

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28K
Views
1.8%
Engagement
80/100
Virality

Likes 525Comments 1Shares

Why it worked

This format works by offering a relatable and aspirational glimpse into a balanced life of a busy professional and parent. The split-screen keeps viewers engaged by showing multiple aspects of the day simultaneously, while the text overlays provide quick, digestible information. The trending audio adds to its discoverability and emotional appeal, making it highly shareable.

Visually engaging split-screen formatClear and concise text overlaysRelatable content for busy individualsGood use of trending audio
daily routineproductivitywork-life balanceentrepreneurship

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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