Business Instagram video that did 1× its author's usual
Day in the life of Dad & Founder building @kinso.app
@jacquesgreeff_ · 116K followers
This creator normally gets 31K views. This one got 28K. That gap — not the raw number — is what makes the format worth copying.
The video shows a split-screen daily routine of a dad and founder, highlighting his morning fitness, daytime work at the office, and evening family time.
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Why it worked
This format works by offering a relatable and aspirational glimpse into a balanced life of a busy professional and parent. The split-screen keeps viewers engaged by showing multiple aspects of the day simultaneously, while the text overlays provide quick, digestible information. The trending audio adds to its discoverability and emotional appeal, making it highly shareable.