×747InstagramBusiness
“Need a lawyer?”
@valleyinjuryteam · 8.8K followers
×747its author's usual
This creator normally gets 3.3K views. This one got 2.4M. That gap — not the raw number — is what makes the format worth copying.
Three lawyers lip-sync to 'Call Me Maybe' while performing various actions in an office setting, ending with them holding phones to their ears, implying they are waiting for calls.
Open original ↗2.4M
Views
5.3%
Engagement
80/100
Virality
Likes 128KComments 2.0KShares —
Why it worked
The video leverages a popular, nostalgic song and unexpected humor from professionals in a typically serious field. The lighthearted approach makes the lawyers more approachable and memorable, increasing brand recall and likability. The 'Need a lawyer?' text creates a direct call to action.
uses trending audio effectivelyhumorous and memorableclear call to actionshows personality of the business
brand awarenesshumorcall to action
How to reproduce this format
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