×43“My name is Gil and I'm the founder of Matcha Vibes and you know what? My marketing team made me do that.”
@matchavibes.ae · 8.1K followers
×43its author's usual
This creator normally gets 1.9K views. This one got 80K. That gap — not the raw number — is what makes the format worth copying.
The founder of Matcha Vibes introduces himself and announces a challenge: if the video goes viral, he will give one year of free matcha to one selected commenter. He then highlights the quality of their organic matcha from Japan and their delicious food.
Open original ↗80K
Views
4.3%
Engagement
85/100
Virality
Likes 2.6KComments 800Shares —
Why it worked
The video works because it leverages a clear incentive (free matcha for a year) and a relatable, slightly self-deprecating humor from the founder. The challenge aspect encourages engagement through comments and shares, boosting virality. The use of a trending audio also helps with discoverability.
Clear call to action with a strong incentiveRelatable and humorous founder personaUses trending audio for discoverabilityGood pacing and visual variety with different locations
promotionalengagementbrand awareness
How to reproduce this format
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