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InstagramotherTalking head

“Excuse me, are you selling vapes?”

@zlam_dunk · 722K followers

×37its author's usual

This creator normally gets 396K views. This one got 15M. That gap — not the raw number — is what makes the format worth copying.

A person approaches a street vendor dressed in German flags and asks if they are selling vapes. The vendor, holding small flags, mishears and jokingly replies they are selling cocaine, then asks if the person wants some. The person walks away laughing.

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15M
Views
11.2%
Engagement
85/100
Virality

Likes 1.6MComments 9.4KShares

Why it worked

The humor comes from the unexpected and absurd miscommunication between the interviewer and the vendor. The vendor's deadpan delivery of a shocking response creates a memorable and shareable moment.

unexpected humorauthentic interactionrelatable awkwardness
humorstreet interactionsmiscommunication

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