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InstagramFoodTutorial

“Most viral energy drink | best energy booster of all time | Recipe”

@helal_khan_safi · 132K followers

×143its author's usual

This creator normally gets 247K views. This one got 35M. That gap — not the raw number — is what makes the format worth copying.

A man prepares a rich, multi-ingredient fruit and nut shake by adding various frozen fruits, nuts, dried fruits, cream, and milk into a blender, then blending it to a smooth consistency and topping it with more cream.

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35M
Views
3.2%
Engagement
85/100
Virality

Likes 1.1MComments 16KShares —

Why it worked

The video works because it's visually appealing with vibrant colors of fruits and nuts. The ASMR-like sounds of ingredients being added and blended are satisfying. The step-by-step process is easy to follow, and the final product looks incredibly appetizing and indulgent, appealing to viewers' cravings and curiosity about the recipe.

Visually appealing ingredients and final productSatisfying ASMR-like sounds during preparationClear, step-by-step demonstrationHigh perceived value of the final product
recipesfood preparationindulgence

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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