×152“WE DIDN'T WANT TO MAKE THIS VIDEO BUT OUR BOSS SAID IF THIS VIDEO GOES VIRAL HE'S GONNA TAKE US TO A WORLD CUP GAME”
@bayareaproplumbing · 8.1K followers
This creator normally gets 113K views. This one got 17M. That gap — not the raw number — is what makes the format worth copying.
Three plumbers stand in different outdoor locations, performing a simple dance. They challenge viewers to get their video to 50k likes and a comment from a USA player to convince their boss to take them to a World Cup game, while also promoting their plumbing services.
Open original ↗Likes 1.8MComments 13KShares —
Why it worked
The video leverages a relatable desire (going to a World Cup game) and turns it into a fun, interactive challenge for viewers. The low-stakes, humorous performance by the plumbers makes them appear authentic and approachable, encouraging engagement through likes and comments. The clear call to action and the promise of a reward (for the plumbers, driven by viewer interaction) creates a viral loop.
How to reproduce this format
More business hooks that worked
“Real Life lightning mcqueen”×36176 its author's norm
“Seçim tamam, hedef belli.. Şimdi beton dökme zamanı😎”×8961 its author's norm
TikTok breakdown×8108 its author's norm
“50 ct. light pink + lilies 🌺”×6166 its author's norm