×2Business Instagram video that did 2× its author's usual
See you at trial
@wisnerbaum · 476K followers
This creator normally gets 23K views. This one got 49K. That gap — not the raw number — is what makes the format worth copying.
A female lawyer sits at her desk, reacting with a subtle smirk and head nod to on-screen text about opposing counsel rejecting a settlement and opting for trial. The video uses a trending audio clip to convey her confident, almost excited, response to the challenge.
Open original ↗Likes 365Comments 6Shares —
Why it worked
The video works by tapping into a relatable professional scenario for lawyers, using a popular audio trend to express a common sentiment with humor and confidence. The POV format makes it highly shareable among legal professionals and those interested in law, creating an 'inside joke' feeling.
How to reproduce this format
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