×1Business Instagram video that did 1× its author's usual
If you’re selling to everyone, you’re selling to no one.
@jacquesgreeff_ · 116K followers
This creator normally gets 31K views. This one got 16K. That gap — not the raw number — is what makes the format worth copying.
A man sits in a chair, answering questions about what to sell to different demographics. As each demographic is mentioned, a small circular video clip and an emoji appear on screen, illustrating the demographic and the suggested product.
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Why it worked
The video works because it directly addresses a common business question in a concise, engaging Q&A format. The rapid-fire answers and visual aids keep viewers interested, while the practical advice is highly shareable and valuable to entrepreneurs and marketers. The question-and-answer structure encourages active listening and anticipation for the next demographic.
How to reproduce this format
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