InstagramBusiness
“Что по планам?”
@kkkkkkkkkkkkkkkkkkkkkkkk_kohan · 164K followers
We have not measured this creator's own baseline yet, so we cannot say whether 3.3M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A man stands on a balcony overlooking a scenic view, holding a drink. The video cycles through different 'plans' (A through K), each showing him with different people or in altered states, humorously depicting various life scenarios.
Open original ↗3.3M
Views
2.0%
Engagement
90/100
Virality
Likes 64KComments 702Shares —
Why it worked
The video works because it uses a relatable 'plans vs. reality' concept with unexpected and humorous visual edits. The rapid cuts and sound effects enhance the comedic timing, making it highly shareable and engaging.
Highly relatable concept of 'plans' going differentlyHumorous and unexpected visual editsEngaging sound design with distinct sounds for each transitionQuick pacing keeps viewers engaged
humorrelatabilitypersonal life
How to reproduce this format
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