Instagram video breakdown
New York do your thing 💙🧡 100k LIKES…. KNICKS IN 5 🏀 @nyknicks
@serhant · 619K followers
We have not measured this creator's own baseline yet, so we cannot say whether 5.2M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
An employee asks their CEO how many likes a video needs to get for him to close the office on Thursday so everyone can attend the Knicks parade. The CEO responds with "100,000."
Open original ↗5.2M
Views
6.8%
Engagement
90/100
Virality
Likes 355KComments 3.4KShares —
Why it worked
The video works because it taps into a relatable desire for a day off, especially for a popular local event like a parade. The CEO's playful challenge of 100,000 likes creates a clear, engaging goal for viewers, encouraging interaction and shares. The informal office setting and direct address make it feel authentic and personal, fostering a sense of community and shared excitement.
relatable scenario (wanting a day off)clear call to action (get likes)engaging interaction between employee and CEOhumorous and lighthearted tonetimely and relevant to a local event
office cultureemployee engagementhumorcommunity
How to reproduce this format
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