×17Business Instagram video that did 17× its author's usual
People Are Turning Flowers Into Luxury Jewellery! 🌼✨ . . . . #reels #reelsinstagram #business #marketing #uniquemarketing @maison.oriam
@diwanmayur · 471K followers
This creator normally gets 338K views. This one got 4.7M. That gap — not the raw number — is what makes the format worth copying.
The video showcases the process of creating botanical jewelry from real flowers preserved in resin, highlighting its growing popularity in France and India. A creator explains the simple steps and the business opportunity due to low raw material cost and high premium pricing for personalized, handmade products.
Open original ↗Likes 107KComments 338Shares —
Why it worked
The video works by combining visually appealing B-roll of the jewelry-making process with a talking head explaining the business opportunity. The novelty of botanical jewelry and the clear, concise explanation of its market potential and low cost/high profit margin make it highly engaging for aspiring entrepreneurs. The fast-paced cuts and vibrant visuals keep viewers hooked.
How to reproduce this format
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