×3other Instagram video that did 3× its author's usual
He is good
@marita_plieva · 6.4M followers
×3its author's usual
This creator normally gets 4.4M views. This one got 15M. That gap — not the raw number — is what makes the format worth copying.
A woman attempts to recreate an extreme eyeliner look shown by a man in the first clip. She struggles with the application, resulting in a messy and exaggerated look, which she then reacts to with a look of dismay.
Open original ↗15M
Views
6.7%
Engagement
85/100
Virality
Likes 976KComments 7.0KShares —
Why it worked
The video works because it leverages a popular beauty trend (extreme eyeliner) and adds a relatable, humorous twist with the 'expectation vs. reality' format. The woman's exaggerated reaction and the messy outcome are highly shareable and tap into common struggles with makeup application, making it entertaining and engaging.
humorous and relatable contentstrong contrast between expectation and realityengaging facial expressionsuses a popular trend as a base
humorbeauty failsrelatability
How to reproduce this format
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