×2Business Instagram video that did 2× its author's usual
Our entire playbook in 8 seconds :)
@jacquesgreeff_ · 116K followers
This creator normally gets 31K views. This one got 44K. That gap — not the raw number — is what makes the format worth copying.
A man sits at a desk typing, then a series of text slides appear, outlining steps to build and scale a service business to $180M in 8 seconds.
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Why it worked
The video works because it promises a high-value outcome (scaling a business to $180M) in a very short, digestible timeframe (8 seconds). The bold claim and rapid-fire delivery of actionable steps create a sense of urgency and value, making viewers pause and read quickly. The 'number promise' hook immediately grabs attention, and the listicle format with clear, concise points makes complex information easy to consume.
How to reproduce this format
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