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InstagramBusinessTalking head

“My honest ranking of social media marketing”

@louisbuildsbrands · 39K followers

×66its author's usual

This creator normally gets 8.3K views. This one got 551K. That gap — not the raw number — is what makes the format worth copying.

A man creates a tier list ranking various social media marketing strategies, explaining his reasoning for each placement, from hashtags to using viral hooks from other niches.

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551K
Views
2.6%
Engagement
85/100
Virality

Likes 14KComments 128Shares

Why it worked

The video uses a popular tier list format to rank social media marketing strategies, which is inherently engaging as viewers often disagree or agree with the rankings. The creator's strong opinions and direct address to the camera create a personal and authoritative tone. The format is also highly shareable, as people can react to the rankings.

Clear and concise explanations for each rankingEngaging and opinionated delivery keeps viewers hookedTier list format is highly shareable and encourages discussionAddresses common social media marketing questions
educationopinionstrategy

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