×25InstagramBusiness
“Hey! Give me your number. No. Give me your Instagram. I don't have Instagram.”
@ggc_rec · 180K followers
×25its author's usual
This creator normally gets 730K views. This one got 18M. That gap — not the raw number — is what makes the format worth copying.
A man in a car tries to get a woman's number in another car. She playfully gives him an IBAN number instead of a phone number, leading to his confusion and her amusement.
Open original ↗18M
Views
1.3%
Engagement
85/100
Virality
Likes 241KComments 2.1KShares —
Why it worked
The video works due to its comedic twist and relatable scenario of someone trying to get contact information. The unexpected IBAN number creates a humorous and shareable moment, tapping into common social interactions and subverting expectations.
humorous twistrelatable scenarioclear audiogood pacing
humorrelatable situationssocial interactions
How to reproduce this format
More business hooks that worked
“Real Life lightning mcqueen”×36176 its author's norm
“Seçim tamam, hedef belli.. Şimdi beton dökme zamanı😎”×8961 its author's norm
TikTok breakdown×8108 its author's norm
“50 ct. light pink + lilies 🌺”×6166 its author's normExplore more