×3Business Instagram video that did 3× its author's usual
Ranking types of businesses
@jacquesgreeff_ · 116K followers
This creator normally gets 31K views. This one got 84K. That gap — not the raw number — is what makes the format worth copying.
A founder sits in a chair and ranks different types of businesses on a tier list from 1 to 10, explaining his reasoning for each placement. He discusses dropshipping, real estate investing, AI automation, transportation, clothing brands, tech products, marketing agencies, coaching, boring businesses (services), and food & drink brands.
Open original ↗Likes 1.0KComments 17Shares —
Why it worked
This video works because it leverages the credibility of a 'founder' with a large valuation, offering strong opinions on business types. The tier list format is inherently engaging and creates curiosity, encouraging viewers to watch until the end to see where their preferred business type ranks or to disagree with the rankings. The clear, concise explanations for each ranking provide value and insight, making it educational for aspiring entrepreneurs.
How to reproduce this format
More business hooks that worked
“Real Life lightning mcqueen”×36176 its author's norm
“Seçim tamam, hedef belli.. Şimdi beton dökme zamanı😎”×8961 its author's norm
TikTok breakdown×8108 its author's norm
“50 ct. light pink + lilies 🌺”×6166 its author's norm