×1InstagramBusiness
“lagi serius kerja tapi keinget kalo gaji lu imut”
@gemaantikahr · 38K followers
×1its author's usual
This creator normally gets 8.1K views. This one got 3.7K. That gap — not the raw number — is what makes the format worth copying.
A man is shown seriously working on his laptop, then suddenly remembers his 'cute' (small) salary, leading him to slump in disappointment and frustration.
Open original ↗3.7K
Views
10.7%
Engagement
75/100
Virality
Likes 388Comments 13Shares —
Why it worked
The video uses relatable humor about low salaries and the struggle of working, resonating with a wide audience who experiences similar feelings. The sudden shift from focused work to humorous despair is a common and effective comedic trope.
relatable contentclear and concise messageeffective use of text overlay for humor
relatable humorwork-life strugglesmeme culture
How to reproduce this format
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