×2Business Instagram video that did 2× its author's usual
Everyone in our team has equity :)
@jacquesgreeff_ · 116K followers
This creator normally gets 31K views. This one got 55K. That gap — not the raw number — is what makes the format worth copying.
A man and a woman discuss the importance of giving team members equity in a business. The man explains that every team member in his business has equity and that it helps them care about the business as much as the founders do. He then explains how to set up an ESOP plan.
Open original ↗Likes 931Comments 20Shares —
Why it worked
The video addresses a common question for business owners, providing a direct answer and a practical solution. The Q&A format is engaging and easy to follow, making complex information accessible. The bold claim that 'every single team member has equity' creates curiosity and establishes credibility.
How to reproduce this format
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