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InstagramBeautyTutorial

Beauty Instagram video that did 62× its author's usual

Different ice cubes for glowing skin 🫧🧊 Follow for more @glowroutinewithridhima #icefacial #glowingskin #clearskin #icecube (glowing skin, ice cube facial, beetroot ice cube, aloe vera ice cube, rice ice cube, cucumber ice cube, rose ice cube, turmeric ice cube, skincare tips, natural skincare, DIY skincare, home remedies, glass skin, skin brightening, face icing, beauty tips, skincare routine, healthy skin, glowing face, natural glow)

@glowroutinewithridhima · 98K followers

×62its author's usual

This creator normally gets 109K views. This one got 5.0M. That gap — not the raw number — is what makes the format worth copying.

A woman demonstrates seven different types of homemade ice cubes for glowing skin, applying each one to her face while on-screen text explains its benefits. The video showcases various natural ingredients frozen into ice cubes for skincare.

Open original ↗
5.0M
Views
2.1%
Engagement
85/100
Virality

Likes 101KComments 2.2KShares

Why it worked

The video works because it offers practical, DIY beauty solutions using common ingredients, appealing to viewers interested in natural skincare and home remedies. The clear, step-by-step demonstration and on-screen text make the information easy to digest and replicate. The use of a popular, upbeat audio track also enhances engagement and shareability.

Clear visual demonstration for each stepConcise on-screen text explaining benefitsUses popular, upbeat audio to maintain engagementOffers multiple solutions within one videoRelatable and easy-to-follow DIY content
DIY BeautySkincare HacksNatural RemediesBeauty Tutorials

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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