×18InstagramBusiness
“POV: the startup is frustrating and you want to hit something”
@paywithlocus · 609 followers
×18its author's usual
This creator normally gets 3.4K views. This one got 63K. That gap — not the raw number — is what makes the format worth copying.
A man, frustrated with his startup, pretends to hit expensive tech items like a laptop, monitor, and TV, only to be stopped by an intern who then runs away to avoid the frustration.
Open original ↗63K
Views
2.7%
Engagement
80/100
Virality
Likes 1.6KComments 29Shares —
Why it worked
The video uses relatable humor for anyone who has experienced frustration at work, especially in a startup environment. The 'POV' hook immediately draws viewers in, and the escalating value of the items combined with the intern's reaction creates a comedic payoff. The use of a trending sound also boosts discoverability.
Relatable scenario for entrepreneurs/startup cultureHumorous and engaging narrativeClear call to action/brand message at the endEffective use of on-screen text and trending audio
humorbehind the scenesrelatability
How to reproduce this format
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