×1Business Instagram video that did 1× its author's usual
I just found this old video and wow it’s been a journey since then 😅😅
@jacquesgreeff_ · 116K followers
This creator normally gets 31K views. This one got 23K. That gap — not the raw number — is what makes the format worth copying.
The video documents the journey of two entrepreneurs from conceiving an app idea in March 2025 to its launch day in May 2026, showcasing team collaboration and the excitement of bringing a vision to fruition.
Open original ↗Likes 538Comments 12Shares —
Why it worked
This format works by creating a compelling narrative arc, showing the progression from an initial idea to a tangible outcome. It builds anticipation and allows the audience to connect with the creators' journey, making the eventual launch feel like a shared success. The use of clear date markers helps to establish a timeline and emphasizes the effort and time invested.
How to reproduce this format
More business hooks that worked
“Real Life lightning mcqueen”×36176 its author's norm
“Seçim tamam, hedef belli.. Şimdi beton dökme zamanı😎”×8961 its author's norm
TikTok breakdown×8108 its author's norm
“50 ct. light pink + lilies 🌺”×6166 its author's norm