×13Health Instagram video that did 13× its author's usual
Hang in there boys. It gets better #mentalhealth #mensmentalhealthawareness #depression
@planet_plump · 44K followers
This creator normally gets 53K views. This one got 669K. That gap — not the raw number — is what makes the format worth copying.
A man walks through a desert landscape, filmed with a 360-degree camera effect that makes the ground appear spherical. He discusses the feeling of existential exhaustion, where one is not suicidal but tired of existing, and encourages viewers to take a walk or talk to friends/family/therapist if they feel this way. The video ends with him watching a sunset.
Open original ↗Likes 69KComments 933Shares —
Why it worked
The video works because it addresses a common, yet often unspoken, feeling of mental fatigue. The relatable voiceover combined with the visually unique 360-degree desert landscape creates an engaging and calming experience. The call to action to 'not exist together' by watching the sunset fosters a sense of community and shared understanding, making viewers feel less alone. The use of a trending audio adds to its discoverability.
How to reproduce this format
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