×66“We all have done this 😭”
@the6founderscrew · 7.0K followers
This creator normally gets 11K views. This one got 764K. That gap — not the raw number — is what makes the format worth copying.
The video shows a CTO looking increasingly uncomfortable and stressed as a CEO, sitting opposite him, appears to be selling non-existent features to a client. The CTO's reactions, from subtle discomfort to head-scratching, convey the internal struggle of a tech person dealing with ambitious sales.
Open original ↗Likes 34KComments 571Shares —
Why it worked
This video works because it taps into a relatable pain point and common scenario in the startup and tech world: the tension between sales promises and development reality. The use of a trending sound and clear on-screen text makes the humor accessible, while the subtle yet expressive acting of the 'CTO' character resonates with anyone who has been in a similar situation. The short, punchy format is perfect for quick consumption and sharing.
How to reproduce this format
More business hooks that worked
“Real Life lightning mcqueen”×36176 its author's norm
“Seçim tamam, hedef belli.. Şimdi beton dökme zamanı😎”×8961 its author's norm
TikTok breakdown×8108 its author's norm
“50 ct. light pink + lilies 🌺”×6166 its author's norm